Alcoholic Drinks, the Worst Attack on Society

The most consumed drugs continue being those with legal status...

Courtesy: happyhourmagonline.com

(MADRID, Spain) - The Foundation Against Drug Addiction (FAD) has launched a new campaign to create social awareness about the dangers of alcohol. One of its slogans is: “What should we do with alcohol?” This campaign is aimed at the general public and its goal is to raise awareness to reflect about irresponsible alcohol consumption.

The FAD is prioritizing and concentrating on the youth. Alcohol is the protagonist of their nights out, and, it also facilitates drug consumption.

What should we do with alcohol? This question comes to show that society does not know what position to take when it comes to alcohol. Society is shocked at the alarming facts of irresponsible consumption amonst teenagers, yet we tend to forget that alcohol is part of our society, socialization, and parties.

Alcoholic drinks are much more dangerous than drugs are. According to the home survey on Alcohol and Drugs from the National Plan on Drugs, alcohol is the substance that is consumed most by a population between the ages of 15 and 64, with a consumption prevalence of 78.7%.

Data confirms that alcohol is present in 90% of collective drinking events. Furthermore, according to recent FAD investigations, sport and music artists are the number one icon that represent our society, followed by the family, friends, the media, cars and alcoholic drinks.

The survey showed that about 53.5% of young adults between the ages of 20 and 24 classify alcoholic drinks as very dangerous. On the other hand, 12.3% of those between 15 and 19 think alcohol is not dangerous.

The most consumed drugs continue being those with legal status, that is, tobacco and alcohol. One out of three people consumes alcohol every weekend, and 13.3% consume it daily.

The mass media will spread this ad campaign free of charge (www.quedebemoshacerconelalcohol.com).

According to a study conducted by Heidel University in Germany and Standford University in the U.S., alcoholism affects more women than men, since brain paralysis develops at a much more faster pace in young women.

Alcoholic drinks are the worst attack that our society suffers today. The consequences of this attack reach everyone that is part of it, especially those who hold the future of mankind, the youth. (Translated by Gianna A. Sanchez-Moretti).

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com