Teaching Sharks to Hunt

CAR SHARKS and CLOSERS is a hard hitting, 374 page training manual geared toward automobile dealers, sales managers, sales closers and salespeople, but applies to everyone involved in the sales business.

Order here: Amazon.com

(PORTLAND, OR) - Gary Swanson’s book CAR SHARKS and CLOSERS has just been released.  It is available in paperback and Kindle formats at Amazon.com. 

This book is for professional closers and sales managers, and for those salespeople who wish to achieve the “next level.”

This is not entry-level training, but instead it takes over where the professional has already reached a successful plateau and is ready to go to the top.

Other professions can also learn key closing skills, and whether you are selling computers or real estate many of the same approaches can be applied with great success.

The techniques, scripts, and body language, as well as the psychology behind each close shared in this book are for the professionals only, and are taught by a master closer with 30 years on the firing line.

Swanson’s background is extensive.  He was a loan officer, insurance agent, employment counselor and state highway department technician. 

Prior to moving to Oregon he worked for a major banking company and has traveled throughout the United States working with banks and automotive dealers in coordinating their relationships.  He has personally closed over 17,000 sales of cars, trucks and RVs since first entering the retail car business in 1975.