Television for Kids

A final reflection: efforts must be headed towards a more open, more free, and especially, a more diverse Media.

Courtesy: englishrussia.com

(MADRID) - The social passivity that reality has created does not know how to look for other ways to spend its leisure time. This represents an empirical example of something that is not functioning well in our society. In principle, it seems as if reading, discussions, family time, friend reunions, and studies are things of another world.

This issue becomes even more critical, when the ones to be affected are children, that is, those who spend way too much time in front of the T.V. Spending one third of their awake-time watching T.V., outside of their respective T.V. infant hours, is a serious issue for their health. The Auto-regulation Code of content during infant hours, from 5:00 p.m. till 8:00 p.m., programmed by television networks and the Government, has been infringed by most television networks various times.

According to an investigation performed by the University of Columbia and the New York State Psychiatric Institute, the youth population that watches television three hours a day has a higher risk of turning the practice into a habit as an adult.

Furthermore, the new “EU Directive of Television without Barriers” requires for Member States and the European Commission to impose onto their television networks the ratification of codes of conduct for those that compromise to not broadcast junk food commercials during the on-air time of children T.V. programs.

A final reflection: efforts must be headed towards a more open, more free, and especially, a more diverse Media. Television networks are open windows for the entire world, animating through their respective informative projects based on different points of view. (Translated by Gianna A. Sanchez-Moretti)

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com