Video Games Break Family Unity

Until recently, it was unthinkable to see TV commercials promoting videogames.

Until recently, video games were not advertised on television in Spain and other European countries.

(MADRID, Spain) - Today, the videogame industry is the strongest out of the entertainment enterprise, probably because other industries have to reduce costs due to the financial crisis. The videogame business continues to grow at a good pace, and it must be made known through different public ad campaigns.

A survey conducted among 2,000 teenagers of the Habbo Hotel virtual community places videogames among children’s preferred presents for the Three Kings’ wish list. Only 4 % of children wish for books.

According to parents, free time with video games should not surpass hour daily hour. This study was carried out among 4,000 parents in the United Kingdom, France, Germany, and Italy.

What is precarious about these facts is that videogames are played by children as a way to isolate. Kids tame their anger through videogames until they reach the point of not communicating with others. This tendency increases violent behavior in children.

Videogames are prevalent in highly technological societies. The United States, Canada, China and South Korea already have “detoxification clinics”. The first hints of addiction begin to show when they decide not to eat, but take drugs to help them stay sober.

Moreover, a videogame has personified the violence that is conducted in Ciudad Juárez. In the game, weapons and roughness are the most attractive characteristics. An aborigine is killed every 3 hours of everyday in this Northern Mexican city. Terror is extreme. This is why this city has among the highest shooting rates of the world. The videogame creator “Call of Juárez” allows players to be drug dealers. National politicians advocate for these videogames to be absolutely forbidden.

The debate on the relevance of videogames among consumers continues. Many censors believe that videogame abuse negatively affects teenagers by increasing violent behavior in them. It also causes obesity in adolescents, the abandonment of reading and breaks in family unity. Translated by Gianna A. Sanchez-Moretti.

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of publicity and press relations. He is currently President of the European Institute of Marketing.

The debate on the relevance of videogames among consumers continues. Many censors believe that videogame abuse negatively affects teenagers by increasing violent behavior in them. It also causes obesity in adolescents, the abandonment of reading and breaks in family unity. Translated by Gianna A. Sanchez-Moretti.

Author and journalist Clemente Ferrer Roselló, a prestigious Spanish advertising character, presents a fascinating personal and professional career fully devoted to the world of communication in its varied dimensions. He earned a PhD in Information Sciences from the Universidad Complutense de Madrid, BA in Advertising from the Universidad Autonoma de Barcelona Master in Marketing from the School of Marketing Studies in Madrid.

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com